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BackVaillancourt—A True Success Story
Christmas Window Displays at Jos. Vaillancourt on the Corner of Saint-Joseph, Saint-François, and Saint-Anselme Streets, 1939
Roger Tessier, Monographie de la Pâtisserie Jos. Vaillancourt, Université Laval, 1947
Instore Christmas Decorations, circa 1901
Roger Tessier, Monographie de la Pâtisserie Jos. Vaillancourt, Université Laval, 1947
Jos. Vaillancourt Cake and Bread Wrapping Team, 1947
Roger Tessier, Monographie de la Pâtisserie Jos. Vaillancourt, Université Laval, 1947
In the early 1940s, Joseph Vaillancourt brought the bakery into the industrial age. By 1947, his mechanized facility on Saint Joseph Street in Québec City produced ten thousand loaves a day—ten times the amount other bakeries could produce! The same year, brothers Charles and Antonio Vaillancourt founded Produits Diana, a specialized bakery subsidiary.
The Vaillancourt bakery brought us the famous “May West” cake. The company was bought by its competitor Vachon in 1972.